Agenda TBC
Example agenda from London session 

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Marketing Services


Breakfast and refreshments


Welcome address from Euromoney


The 2018 most powerful banking brand announced

Presentation of findings from Euromoney 2017 peer-to-peer survey bank reputaitons


Session 2 : Panel discussion 

How content marketing continues to evolve - past, present and future

A mixed panel of leading CMO's / Marketing directors will tackle

- The good, the bad and the ugly - common industry themes

- What keeps you awake at night? The biggest challenges in content marketing right now

- 2018/2019 predictions for how the content marketing landscape will evolve and how much you can prepare for them

Q and A throughout the session


CASE STUDY: Philips - putting content marketing at heart of your strategy

Evar Barrett, Global Head Brand Marketing and Communications, Philips 


How influencer marketing can supercharge your content marketing strategy

In a content marketing world how influencer marketing can be the difference


Influencer marketing for the B2B banking industry - Rival Advocacy

Story telling in the language of the markets


Close of workshop

Date TBC, Hong Kong 


CMO Breakfast Series: Mastering your content marketing strategy

Topics for discussion during workshop 

•The 2018 most powerful banking brand announced 

•Content marketing themes - past, present and future 

•What it takes to develop a leading content marketing strategy 

•The emergence and growing importance of influencer marketing 

Speakers TBC