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Magazine

Marketing Services

8:15-8:45

Breakfast and refreshments

8:45-8:50

Welcome address from Euromoney

8:55-9:10

The 2018 most powerful banking brand announced

Presentation of findings from Euromoney 2017 peer-to-peer survey bank reputaitons

9:10-9:40

Session 2 : Panel discussion 

How content marketing continues to evolve - past, present and future

A mixed panel of leading CMO's / Marketing directors will tackle

- The good, the bad and the ugly - common industry themes

- What keeps you awake at night? The biggest challenges in content marketing right now

- 2018/2019 predictions for how the content marketing landscape will evolve and how much you can prepare for them

Q and A throughout the session

9:40-10:05

CASE STUDY: Philips - putting content marketing at heart of your strategy

Evar Barrett, Global Head Brand Marketing and Communications, Philips 

10:05-11:00

How influencer marketing can supercharge your content marketing strategy

In a content marketing world how influencer marketing can be the difference

11:00-11:20

Influencer marketing for the B2B banking industry - Rival Advocacy

Story telling in the language of the markets

11:30

Close of workshop

Date TBC, Hong Kong 

EXCLUSIVE INVITATION ONLY


CMO Breakfast Series: Mastering your content marketing strategy

Topics for discussion during workshop 

•The 2018 most powerful banking brand announced 

•Content marketing themes - past, present and future 

•What it takes to develop a leading content marketing strategy 

•The emergence and growing importance of influencer marketing 

Speakers TBC